It’s been a while. Almost exactly a year.

I’ve missed this. It’s always stayed at the back of my mind. I just needed time to figure out how to continue.

I’m sure many of you have thought about doing something similar but haven’t quite taken the plunge. Maybe some of you have taken the first step but hesitated at the second step, for one reason or another.

I remember when I started this website to share my love for photography. I grew the email list to over 20,000 subscribers, and engaging with you, my community, was so much fun. I looked forward to responding to comments and discussing photography, creativity, philosophy—and sometimes just life.

That’s what brings me back to this. It’s all of you.

I’ve tried writing articles again on a new website about psychology, business, and philosophy, but then I thought, why not try making YouTube videos as well? It’s a whole different world, a different medium, with a unique way of consuming content.

I also gave Twitter (or X, as it’s now called) a shot, sharing insights, knowledge, and experiences, but I didn’t quite find what I was looking for.

I started creating content because I genuinely wanted to share valuable insights. But somewhere along the way, I let the algorithm get in the way. Despite being a strong advocate against it, I fell into the trap of optimising for what the algorithm wanted. Sure, the numbers went up, but I didn’t enjoy it as much as I used to.

And that’s one of the biggest takeaways: I do this because I want to, not because an algorithm tells me where to focus my attention.

So, here we are, starting again.

As I’ve been reflecting on where to begin, I keep coming back to one thing: simplicity. I like to keep things simple. I truly believe that you can achieve great success with just a phone. Whether you’re building a business, writing articles, creating videos or taking photos, you should be able to succeed with nothing more than a simple device.

The problem is, that we often fool ourselves into thinking that we can’t start until we have all the fancy equipment. We tell ourselves we’ll only begin once we’ve got the expensive camera, microphone, and lighting setup—convinced that those things are what we really need to make it happen.

I have an incredible 4K camera and a high-quality microphone, but that doesn’t automatically make the photos or videos good. Sure, the production quality might be high, but that doesn’t guarantee the video or the story will be.

One thing I’ve always loved is making use of what I have.

I started out with a Nikon D3100—a very inexpensive camera, priced around $100.

The best photos I’ve ever taken were with that camera.

And I worked with major brands like Mercedes Benz, Adidas, and Red Bull, capturing photos and videos with it.

I made it work. I like being somewhat limited, because it forces me to be creative.

Ryan Reynolds once said in an interview that the problem with most movies is too much time and too big of a budget. It doesn’t encourage creativity.

So, here’s my message to you:

Find your why. Do something you truly enjoy.

Start simple. Use what you have. Have fun with it.

And check in with yourself every now and then to make sure you’re still doing it for the right reasons—and that you’re enjoying the process.